TOP BREED

Hubbard

ہبرڈ

BROILER STRAINS · HUBBARD (GROUPE GRIMAUD)

The second most placed strain in Pakistan and the former market leader. Lines selected for robustness and liveability rather than peak growth.

Best for

Open-house systems and hotter sites where hardiness beats headline growth.

Hubbard chicken
A commercial broiler house. The four strains placed in Pakistan are visually identical — no photograph can tell Ross from Cobb.Photo: Larry Rana · Public domain

What it is called, and how common it is

Asked for in the mandi as

Hubbard ka chuza · farmi murghi

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Share of the market

~25%

of Pakistani broiler production

At a glance

Typical market age
38–45 days
Positioning
Robustness and liveability
Feathering
White

Strengths and trade-offs

Strengths

  • Lines selected for liveability and resilience rather than growth alone
  • Suits open houses and difficult summer conditions
  • Widely stocked — a quarter of the national market

Trade-offs

  • Typically behind Cobb on pure growth rate and carcass yield
  • Has been losing share to Cobb over recent years

In Pakistan

Around 25% of national production. Hubbard led the Pakistani market historically and has since been overtaken by Cobb, but it remains the second most placed strain and a sound choice where hardiness matters more than headline growth.

Work out what this strain would actually cost you per kilo at today’s chick and feed prices.

Break-even calculator

Other broiler strains

Sources